For thousands of years, the fish has thrived in Iceland’s cold, crystal-clear waters, developing the clean flavor and firm texture that chefs value today.

Iceland is the world’s largest producer of Arctic Charr, and Menja has been part of the industry from the beginning, working closely with nearly all farms in Iceland to ensure consistent quality, reliable supply, and full traceability from hatchery to export. Menja is also a shareholder in Arctic Charr farming operation.

Our fish originates from wild Icelandic genetics and is raised in a blend of fresh mountain water, clean geothermal water, and brackish seawater extracted through boreholes in volcanic lava — powered by renewable energy; environmental management systems are ISO 14001 certified.
The result is a sustainable, naturally refined product trusted by seafood specialists worldwide.